Atmosphere Productions: 4 Wedding Trends That Can Make Your Day
TheKnot.com and WeddingChannel.com, recently released the results of its annual Real Weddings Study. This comprehensive report surveyed more than 17,500 US brides married in 2012.
TheKnot.com and WeddingChannel.com 2012 Real Weddings Survey captures detailed information on wedding budget, style preferences, event characteristics and other key statistics related to the bridal demographic.
WEDDINGS LESS RELIGIOUS. Number of weddings taking place in religious institutions declining.
In hand with the move toward more-casual weddings, religious institutions are chosen less frequently for the wedding ceremony. Only 35% of brides opted to hold their wedding in a house of worship in 2012, down from 2 in 5 (41%) in 2009. Additionally, more couples are opting to have a friend or family member officiate the ceremony. In 2012, 1 in 3 (33%) couples chose a friend or family member to officiate, up from 31% in 2011 and 2010, and 29% in 2009.
LESS-FORMAL STYLE. Casual and fun weddings grow.
Wedding style continues to move toward the more casual end of the spectrum. In 2012, approximately 1 in 6 (17%) of brides said their wedding style was "casual," compared with 16% in 2011, 14% in 2010 and 12% in 2009. Throughout the past several years, brides have increasingly described themselves in less formal ways, as well. "Fun" was the number one descriptor chosen, with more than 1 in 4 (27%) brides describing themselves this way. Additionally, 1 in 4 described themselves as DIYers, compared with just 17% in 2008. "Elegant," which was the number one descriptor in 2008, when 31% of brides chose it, continues to decline, falling to just 22% in 2012.
HONEYMOONS ARE HAPPENING. Honeymoon planning is less affected by economy.
For the past several years, brides reported that due to the economy, they were opting to postpone their honeymoons to keep wedding budgets in check. In 2009, 82% of couples took a honeymoon, compared to 77% in 2011. For the first time since 2009, this number remains steady and is no longer declining; in 2012 more than 3 in 4 couples (77%) took a honeymoon. As we see the economy's effect on wedding planning continue to lessen, the impact on honeymoons continues to lessen too.
BRIDES HAVE THE BLUES. Blue is the most popular wedding color.
Blue has gained popularity in recent years, with 1 in 3 (33%) brides opting for the hue. Dark blue has actually doubled in popularity since 2008, when only 10% chose the color, compared to 20% selecting it in 2012. Purple continues to be popular, with 22% picking purple in 2012. Gray is also gaining steam, with 11% choosing the color in 2012, up from only 7% in 2011.